DIGITAL MARKETING TRAINING

DIGITAL MARKETING  MASTERCLASSES COURSE OUTLINE :

It is finally Here…

Do you want to learn digital marketing skills to grow your business and career?

Master Digital Marketing: Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics & More!

What you’ll learn

• Grow a Business Online From Scratch
• Make Money as an Affiliate Marketer
• Land a High-Paying Job in Digital Marketing
• Work From Home as a Freelance Marketer

Requirements

• No experience required
• Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).

1. Introduction

• Introduction to Marketing
• Digital Marketing Explained
• Digital Marketing Tools to grow a business

2. Market Research

• Market  Research Intro
• How to find a Hungry-to-Buy Audience with 3 simple questions
• How to get responses to your survey.
• How to analyse your survey results
• Market Research – Assignment

3.  Set up a website

• Build a site in less than an hour
• Why use wordpress ?
• WordPress  installation
• How to add a premium wordpress theme
• How to add pages, post, menu and widgets
• How to set up email address for your business
• Assignment : Set up a website

4.  Email Marketing

• Why market your business with email ?
• Mailchimp account setup
• Add Opt-Ins & Pop Ups to Your Website for Free
• Collect Emails Without a Website
• Create an Email Campaign with Mailchimp
• Write Email Subject Lines That Get Opened
• Email Marketing Analytics
• Assignment – Email Marketing

5. Copywriting

• What is copywriting ?
• The “AIDA” Formula
• 11 Tips for writing magnetic headlines
• How to flip features into Benefits
• 5 tips to create irresistible call to action (CTA)
• Assignment – Copywriting

6. Search Engine Optimization

• Introduction to SEO
• An Overview of SEO
• 5 SEO Metrics to Measure SEO Performance
• How to SEO Optimise Your Homepage
• How to Verify Your Website in The Google Search Console
• How to Improve Website Performance & Speed
• How to Take the Google Mobile Friendly Test
• How to Do Keyword Research: Steps & Strategy
• How to Quickly Brainstorm 1000’s of Keyword Ideas
• How to Narrow Down Your Keyword List using Google Keyword Planner
• How to Assess Keyword Competition & Choose Target Keywords
• How to Write Title Tags Search Engines Love
• How to Skyrocket Clickthrough Rate with Meta Descriptions
• How to Appear in the Google Image Search Results
• Copy Optimization: Headings Tags, Outgoing & Internal Links etc.
• The Types of Backlinks That Really Matter and How to Get Them
• How to Maximise Links for Your SEO Campaigns
• How to Create Content That Generates Links & Social Shares on Autopilot
• How to Leverage Authority Websites and Top of the Search Results
• The Poster Boy Formula – Build Traffic, Backlinks & Valuable Relationships
• Local SEO: How to Rank Your Local Business in Google
• Assignment – SEO
• Quiz – SEO

7.  Youtube Marketing

• YouTube Marketing Overview
• YouTube Marketing Strategy
• How to Find Video Ideas with Competitor Analysis
• How to Find Video Ideas with Keyword Research
• YouTube Account Setup
• YouTube Account Optimisation
• YouTube Banner
• YouTube Channel Tags
• YouTube SEO
• Enable Custom Thumbnails
• YouTube Thumbnails
• YouTube Cards
• New YouTube Cards External Link Requirements
• YouTube Comments
• Manage Multiple YouTube Accounts
• YouTube Monetisation
• YouTube VidIQ (Free Tool)
• YouTube – Increase Subscribers by 400%
• YouTube Ads
• YouTube Analytics
• Assignment – YouTube Marketing

8.  Facebook  Marketing

• Why Market Your Business on Facebook?
• Facebook Page Setup
• Facebook Icon
• Facebook Cover Image
• Facebook Page Description
• Facebook – What to Post?
• 8 Tactics To Get Your First Page Likes
• Secret Way to Boost Page Likes
• Facebook Competitions / Contests
• Facebook Groups
• Facebook Live
• Manage Multiple Facebook Pages
• Facebook Comments & Reviews
• Facebook Insights
• Solved: What’s the difference between like/follows, fans/followers?
• Assignment – Facebook Marketing

9.      Twitter Marketing

• Twitter Marketing – What You Will Learn?
• Twitter Profile Setup
• Twitter Accounts to Follow
• Twitter Profile Optimisation
• Twitter Features
• Twitter – What to Post?
• Twitter Followers
• Twitter Hashtags
• Twitter Polls
• Pinned Tweets
• Twitter Customer Acquisition
• Twitter @Mention Influencers
• Twitter on Your Website
• TwitterAnalytics

10.  Google Ads

• Why market your business with google Ads
• How Google Ads Works
• Analyze Your PPC Competition
• Google Ads Account Setup
• Select the Right Campaign Type
• Determine Bids & Budgets
• Target Your Audience
• Advanced Campaign Settings
• Choose Profitable Keywords
• Write Ads That Grab Attention
• Assignment – Google Ads

11. Google Analytics

• Introduction
• Google Analytics Overview
• How to Set Up Google Analytics & Install the Tracking Code On Your Website
• How Google Analytics Works
• How to Add Backup Views
• How to Add Filters to Reporting Views
• How to Set Up Goals in Google Analytics
• How to Set Up Ecommerce Tracking in Google Analytics
• Main Tools for Analysis
• How to Analyse Real Time Reports
• How to Analyze Audience Reports
• How to Analyze Acquisition Reports
• How to Analyze Behaviour Reports
• How to Analyse with Segments
• How to Track Marketing Campaigns with Campaign Tagging
• Campaign Tagging Example
• How to Use Benchmarking Reports to Grow a Business
• How to Set Up Custom Dashboards for In-Depth Analysis
• How to Set Up Event Tracking in Google Analytics
• How to Set Up Custom Alerts For Traffic Spikes/Drops
• How to Remove Spam Traffic from Google Analytics
• Use Machine Learning to Understand Your Data (Analytics Intelligence)
• How to Manage Multiple Google Analytics Accounts
• How to Link Google Adwords to Google Analytics
• Assignment – Google Analytics

12. Instagram Marketing

• Instagram Business Account Setup
• Follow These Instagram Accounts
• Instagram Profile Image
• Instagram Bio
• Instagram Content Creation
• Instagram Reposting
• Instagram Followers Hack
• Instagram Hashtags
• Instagram Stories
• Instagram Followers Tool (Free)
• Instagram @Mention Influencers
• Instagram Spam
• Instagram Analytics
• Shopping on Instagram (New Feature)

13. LinkedIn Marketing

• Linkedin Account Setup & Optimisation
• Linkedin Connections Hack
• Linkedin InMail Hack
• Linkedin Viral Posts
• Linkedin Blog Traffic
• Linkedin Groups
• Linkedin Company Page Setup
• Linkedin Ad Credits ($50 Free)

14.  Facebook Ads

• 7 Keys to Facebook Advertising Success
• Facebook Success Stories
• How to Set Up An Advertising Account
• Boost Posts vs. Ads Create Tool vs. Power Editor
• Key Ad Policies (Facebook & Instagram)
• Facebook Ad Structure
• Create Your First Ad – Choose a Campaign Objective
• Targeting by Location & Demographics
• Targeting By Interests
• Targeting By Behaviors & Connection
• Ad Placements
• Budgets
• Ad Creative
• Tips to Write a Winning Ad
• Place Ad Order
• Key Advertising Terms
• Ad Reporting
• How to View Your Billing Summary.

15. Digital Marketing Opportunities

• Get Certified (Google Adwords and Analytics)
• Boost your personal Business
• Become a Freelancer
• Set up a Digital Marketing Agency with deliverable values
• Become a Freelancer (Fiverr, Upwork)
• Become an Affiliate Marketer
• Work as a Digital marketer in a firm

Upon completion of registration and payment , the following awesome perks awaits you from Codesmithers Academy.

1.  A cool branded Codesmithers POLO Tshirt.
2. A Branded Codesmithers Notebook and pen as souveneir
3. A branded Codesmithers Folder.

You can invite a friend so that you both get a 10% discount on tuition fees as rebate once you both make payment.

What are you still waiting for ?? The future awaits you at the end of this masterclass. Click the Button below to register online or regsiter in person at our office (see below for address and phone number).